One of the key highlights of this year’s event is that the 2013 edition of Farmfair International will host eight national shows: Red Angus, Black Angus, Charolais, Gelbvieh, Lowline, Limousin, Shorthorn and Simmental. With these breeds being strongly represented at show, it is an ideal year for cattle producers locally and across the globe to visit Farmfair International.
To further our promotion on the global scale, Northlands continues to seek the opportunity to attract qualified buyers to Farmfair International’s Inbound Buyer Program. From March 20-25, two Northlands representatives and four Farmfair International exhibitors travelled to the Texas Southwest Cattle Raisers Association Conference in Forth Worth, Texas. Through industry meetings and farm tours, producers representing Charolais, Gelbvieh, Red Angus and Horned Hereford encouraged producers in the Fort Worth area to attend Farmfair International where the best Canadian cattle and genetics will be on display.
“Over the last few years, drought-stricken states had to disperse their cattle,” said Stuart Cullum, Vice President, Agriculture, Northlands. “These states will be looking to re-populate their commercial and purebred cattle as they come out of the drought and we’re encouraging producers to consider Farmfair International at Northlands, as the venue to do so.”
In addition to the Texas focused project, Farmfair International Ambassadors are promoting the Inbound Buyer Program to their domestic industries in Australia, Brazil, Mexico and the United Kingdom. As well, projects are underway in Russia and Kazakhstan.
Through the Inbound Buyer Program, FFI coordinates with Canadian breeders and genetics companies to support international buyers in their travel and attendance at the show. The program also offers customized support and access to specialized itineraries including a farm and industry tour day, invitations to special beef-related events and pre and post show tour support.
Nearly 40 per cent of Canada’s beef breeding herd is in Alberta and the highest density of Canadian cattle are located within 300 km of Edmonton making Farmfair International an ideal show for producers to do business. In fact, since 2010, Farmfair International has been a contributing partner to millions of dollars in international breeding cattle, semen and embryo sales from nine breeds across four continents in addition to significant domestic commerce.
Farmfair international will be held at Northlands from November 3-10, 2013. For more information on the event, please visit farmfairinternational.com.