|Date:||Thursday, Nov 8|
|Time:||Noon - 1 p.m.|
Creating an Agriculture Movement through raising awareness and achieving acceptance
Session Description: Agriculture advocacy fosters the agriculture movement and industry empowerment. Learn how to raise awareness about agriculture as the global trend of Ag-vocacy continues.
Lesley is a wife, mom to two boys, farmer, marketer and is the head and heart behind the blog and company, High Heels & Canola Fields with the goal of building community, creating conversation and help make agriculture stronger. She grew upon her family’s grain farm at Watrous, Saskatchewan and after gaining an education in marketing and accounting, went on to work in various marketing and branding positions in the ag sector, such as Cargill, ATB Financial, Farm Credit Canada, WorkHorse Hub and most recently, building her own marketing business. Using her entrepreneurial spirit and the skills developed through her agribusiness career, she created a snack food business using the barley grown on her farm. In December 2015, she started her blog in hopes to dispel myths and bring consumers and farmers together. In 2017, she expanded her reach by becoming a co-host along with the SharkFarmer on What the Farm podcast which explores various topics in food and farming through real life conversations.
Advocating for mental health is near to her heart and in 2018, she was part of the #BellLetsTalk campaign and co-founded the Do More Agriculture Foundation, whose mission is to break barriers and create a culture where all producers are encouraged, empowered and supported to take care of their mental well-being. She was recently recognized by the Regina YWCA with the Women of Distinction award for her contribution to the rural community for her advocacy in mental health.